October is Breast Cancer Awareness
You Do Matters" is a new call to action for women urged by
sanofi-aventis in conjunction with the company's sponsorship of the
television and multimedia program Frosted
Pink with a Twist. To address results of a recent survey
revealing a need for greater education about women's cancers, one of
the stars of Frosted
Pink with a Twist, 2008 Olympic champion and granddaughter
of a breast cancer survivor, Shawn Johnson, urges women of all ages
that "What You Do Matters" - to look ahead to the future by getting the
facts about their cancer risk today.
Frosted Pink with a Twist
is a television special that joins members of the 2008 US Olympic
Gymnastics team with Grammy-Award winning music talent to raise
awareness of cancers primarily affecting women. Through the combination
of music and sport, Frosted Pink with a Twist provides cancer
education, encourages dialogue, celebrates survivorship and empowers
women to become advocates for their health. Hosted by Olympic Champion
Mary Lou Retton, the show will highlight the current All-Around Women's
Gymnastics Champion, Shawn Johnson, as well other stars of Men's and
Women's US Olympic Gymnastics teams. Paired with champion gymnasts will
be icons of song, making for a historical event of sports,
entertainment and health awareness. Frosted
Pink with a Twist will air nationally on ABC from
4:00PM-6:00PM (ET) on Sunday Oct. 12.
cause means a lot to me and my family because when my grandma battled
breast cancer 11 years ago, I believe 'what we did mattered' to help
her get through it," said Shawn. "Now speaking out about 'What You Do
Matters', I feel I can make a difference by urging women of all ages to
get the facts on their personal cancer history, share their concerns
with their doctors and act now to prepare for the future."
six types of cancers affecting primarily women are breast, ovarian,
uterine, cervical, vulva, and vaginal. In 2008, it is estimated that
260,950 women will be diagnosed, and an estimated 68,970 will die from
one of these cancers. Yet, a recent independent survey conducted by
Woman's Day magazine of 7,361 women readers found that too few women
have all the information they need about women's cancers. Only one out
of two women talked to their doctor about cancer risks. Half of
respondents wished they knew where to find credible and reliable
information about cancer, and just one fifth feel very knowledgeable
about risk factors for women's cancers.
"What You Do Matters" is a call to action to inspire women to learn
more about their family history of cancer so they can be educated about
their risk of developing cancer," said Dr. Howard Burris, Chief Medical
Officer, Sarah Cannon Research Institute. "When women are proactive and
advocate for themselves, we know that with early detection and improved
treatment we can impact their chances for survival. Also, when women
have the facts and talk through treatment options with their doctor,
family and friends, they know what to expect and go through treatment
has developed an educational Website, www.cancerinfo.net.
The site is a
patient resource center where women can download educational materials
and link to sites of leading cancer organizations to learn more about
helping to reduce their risk for cancer.
more information about Frosted
Pink with a Twist and women's cancer risk, visit www.cancerinfo.net,
or the campaign Web site at www.frostedpink.org.